Anti Malware Is Not Dead, But It Is Futile.
Business / Information Security / Marketing / Technology

Anti Malware Is Not Dead, But It Is Futile.

The IT security market remains dominated by anti-malware vendors whose business model is based on the detection of new malware and selling subscription-based updates that block new malware as it is released. Two of the world’s biggest security companies, McAfee and Symantec – while both have diversified into services –  still focus much of their … Continue reading

Copy For Conferences: Why Sizzle Without Substance Will Never Sell Seats.
Business / Information Security

Copy For Conferences: Why Sizzle Without Substance Will Never Sell Seats.

Developing communications to drive paid-for delegate registrations for your established conference. Sounds easy? Think again. With competing pressures on time and budget, organisations need to be utterly convinced that funding a one to three-day executive attendance will deliver tangible returns. Carefully planned messaging coupled with topical, arresting copywriting is your secret weapon for achieving conference … Continue reading

Is Google Facing The Axe From Europe?
Business / Information Security

Is Google Facing The Axe From Europe?

Google are looking at fines from six of the biggest European countries’ privacy regulators including Germany, UK and France. Google refuse to reverse changes to its privacy policies made in March last year. According to The Guardian, “France’s privacy body, CNIL, together with its counterparts in the UK, Netherlands, German, Spain and Italy, said on … Continue reading