Latest Entries
Anti Malware Is Not Dead, But It Is Futile.
Business / Information Security / Marketing / Technology

Anti Malware Is Not Dead, But It Is Futile.

The IT security market remains dominated by anti-malware vendors whose business model is based on the detection of new malware and selling subscription-based updates that block new malware as it is released. Two of the world’s biggest security companies, McAfee and Symantec – while both have diversified into services –  still focus much of their … Continue reading

5 Reasons to Market Your Business Through Social Media
Business / Marketing

5 Reasons to Market Your Business Through Social Media

A recent industry report indicates that 94% of marketers now choose to integrate social media within their strategy. This overwhelming following probably derives from a series of useful benefits combined with our natural movement towards digital forms of communication. So, how could you benefit from marketing your company through social media? I will provide 5 … Continue reading

Copy For Conferences: Why Sizzle Without Substance Will Never Sell Seats.
Business / Information Security

Copy For Conferences: Why Sizzle Without Substance Will Never Sell Seats.

Developing communications to drive paid-for delegate registrations for your established conference. Sounds easy? Think again. With competing pressures on time and budget, organisations need to be utterly convinced that funding a one to three-day executive attendance will deliver tangible returns. Carefully planned messaging coupled with topical, arresting copywriting is your secret weapon for achieving conference … Continue reading

A Brief Insight on Studying Marketing at MMU
Business / Marketing

A Brief Insight on Studying Marketing at MMU

I was one of the fortunate students to make the transition from Manchester Metropolitan University’s Aytoun campus to the new £75million business school. There is something undeniably novel about using new equipment and finding hidden study areas! Nonetheless, material benefit aside, the marketing management course itself has been a fitting experience alongside my year in … Continue reading

The Future of B2B Tech Marketing
Business / Marketing / Technology

The Future of B2B Tech Marketing

Today’s customers are feisty and demanding, are you ready to embrace tomorrow’s opportunities? There has never been a more exciting time to be in marketing. Developments in the role of technology, adoption of smart devices and tablets, plus the development of the ‘internet of things’ is extending technology into areas of our life previously unheard … Continue reading

Business / Technology

As Smartphones Take Over, Google Must Destroy Its Own Frankenstein Monster

The smartphone market has never been so competitive. Since the iPhone reinvented the idea of what a smartphone could be in 2007, the choices available to the consumer have never been wider or more sophisticated. Rivals like Samsung, HTC, Microsoft and Google have caught up with Apple and are releasing ever more sophisticated and good-looking … Continue reading