How The Best User Guides For Technology Stay Light On Copy But Big On What We Really Need To Know.
Business / Technology

How The Best User Guides For Technology Stay Light On Copy But Big On What We Really Need To Know.

Some folks just don’t read instructions. Ever. And the rest of us? Well, we’re usually the ones left waiting for the ‘help-me-here’ call from friends or family that follows. ‘RTFM’ is one you can look up. A decade or two ago, all our new consumer goodies came with an impressive, comprehensive printed tome. Earnestly written … Continue reading

Anti Malware Is Not Dead, But It Is Futile.
Business / Information Security / Marketing / Technology

Anti Malware Is Not Dead, But It Is Futile.

The IT security market remains dominated by anti-malware vendors whose business model is based on the detection of new malware and selling subscription-based updates that block new malware as it is released. Two of the world’s biggest security companies, McAfee and Symantec – while both have diversified into services –  still focus much of their … Continue reading

The Future of B2B Tech Marketing
Business / Marketing / Technology

The Future of B2B Tech Marketing

Today’s customers are feisty and demanding, are you ready to embrace tomorrow’s opportunities? There has never been a more exciting time to be in marketing. Developments in the role of technology, adoption of smart devices and tablets, plus the development of the ‘internet of things’ is extending technology into areas of our life previously unheard … Continue reading

Business / Technology

As Smartphones Take Over, Google Must Destroy Its Own Frankenstein Monster

The smartphone market has never been so competitive. Since the iPhone reinvented the idea of what a smartphone could be in 2007, the choices available to the consumer have never been wider or more sophisticated. Rivals like Samsung, HTC, Microsoft and Google have caught up with Apple and are releasing ever more sophisticated and good-looking … Continue reading

Google Looks To Take Mobile Marketing To A New Level
Business / Marketing / Technology

Google Looks To Take Mobile Marketing To A New Level

Google has decided to overhaul its Adwords advertising network as it attempts to reposition the multi-billion dollar service for the smartphone generation, according to the Guardian.> This comes across as a very clever move as AdWords contributed the bulk of the company’s $43bn advertising revenues last year and there is still a lot of potential … Continue reading