Anti Malware Is Not Dead, But It Is Futile.
Business / Information Security / Marketing / Technology

Anti Malware Is Not Dead, But It Is Futile.

The IT security market remains dominated by anti-malware vendors whose business model is based on the detection of new malware and selling subscription-based updates that block new malware as it is released. Two of the world’s biggest security companies, McAfee and Symantec – while both have diversified into services –  still focus much of their … Continue reading

Copy For Conferences: Why Sizzle Without Substance Will Never Sell Seats.
Business / Information Security

Copy For Conferences: Why Sizzle Without Substance Will Never Sell Seats.

Developing communications to drive paid-for delegate registrations for your established conference. Sounds easy? Think again. With competing pressures on time and budget, organisations need to be utterly convinced that funding a one to three-day executive attendance will deliver tangible returns. Carefully planned messaging coupled with topical, arresting copywriting is your secret weapon for achieving conference … Continue reading