How The Best User Guides For Technology Stay Light On Copy But Big On What We Really Need To Know.
Business / Technology

How The Best User Guides For Technology Stay Light On Copy But Big On What We Really Need To Know.

Some folks just don’t read instructions. Ever. And the rest of us? Well, we’re usually the ones left waiting for the ‘help-me-here’ call from friends or family that follows. ‘RTFM’ is one you can look up. A decade or two ago, all our new consumer goodies came with an impressive, comprehensive printed tome. Earnestly written … Continue reading

Copy For Conferences: Why Sizzle Without Substance Will Never Sell Seats.
Business / Information Security

Copy For Conferences: Why Sizzle Without Substance Will Never Sell Seats.

Developing communications to drive paid-for delegate registrations for your established conference. Sounds easy? Think again. With competing pressures on time and budget, organisations need to be utterly convinced that funding a one to three-day executive attendance will deliver tangible returns. Carefully planned messaging coupled with topical, arresting copywriting is your secret weapon for achieving conference … Continue reading